In-Aisle Mobile Marketing – Infographic
Digital Marketing agency, White Horse have created an infographic using data from their report “The Future of In-Aisle Mobile” which was published last year. The report details the rise of the use of smartphones to help decision making and purchasing whilst in store. The report also shows the contrast in consumer and retailer mindsets – Consumers are clearly using mobiles in stores to compare prices and make decisions, but business are not embracing this marketing tool and are subsequently missing out on valuable sales.
The following infographic outlines the 6 most important findings from this report: