Cisco Predicts More Mobiles Than People in 2012
Cisco have published their latest Global Mobile Data Traffic Forecast Update, which includes traffic projections and growth trends for mobile for 2011 to 2016.
One of the highlights of this report is the prediction that very soon there will be more mobile devices than there are people on the planet.
“By the end of 2012, the number of mobile-connected devices will exceed the number of people on earth, and by 2016 there will be 1.4 mobile devices per capita. There will be over 10 billion mobile-connected devices in 2016, including machine-to-machine (M2M) modules-exceeding the world’s population at that time (7.3 billion).”
These are huge numbers, but it’s not surprising really – Most people use more than one mobile device in their day to day life, especially since the recent rise in tablets and e-readers.
Other incredible statistics include the fact that, in 2011, global mobile data traffic more than doubled for the fourth year in a row and last year mobile traffic, at 597 petabytes per month, was 8 times the size of the entire internet in 2000, at just 75 petabytes per month.
It’s clearly getting very hard to ignore the opportunity of the mobile internet – If you are not thinking about a mobile marketing strategy, you’d better start now!
2011 also saw the number of tablets triple to 34 million, with each tablet driving around 3.4 times more traffic than an average smartphone. Data usage was also much higher for tablets than smartphones – 517 MB per month compared to 150 MB per month.
Despite all this, non-smartphone usage increased from 1.9 MB per month in 2012 to 4.3 MB per month in 2011 and feature phones still make up the vast majority of devices at 88%.
So, if you are just designing for desktops and smartphones, think again – tablets and feature phones are important too, and if you ignore them you are ignoring a hige number of potential customers.
What do you think of these statistics? Let us know in the comments.