Mobile Phone Sales Drop in Q2 as Consumers Wait for iPhone 5
Gartner have reported that global sales of mobile phones have dropped 2.3% in Q2, as consumers eagerly await Apple’s iPhone 5 launch. Read the full press release here.
There were 419 million mobiles sold to end users in the second quarter of 2012, which was a 2.3% decline from the same time last year.
Anshul Gupta, principal research analyst at Gartner, states
“The challenging economic environment and users postponing upgrades to take advantage of high-profile device launches and promotions available later in the year slowed demand across markets…High-profile smartphone launches from key manufacturers such as the anticipated Apple iPhone 5, along with Chinese manufacturers pushing 3G and preparing for major device launches in the second half of 2012, will drive the smartphone market upward. However, feature phones will continue to see pressure.”
Despite the overall drop in mobile phone sales, smartphone sales actually grew 42.7% in Q2, accounting for 36.7% of total mobile phone sales, reinforcing Gupta’s view that feature phone sales will suffer in coming months.
Gartner expects many users to upgrade their existing iPhones to the new iPhone 5 when it arrives, and there will probably be many people with non-Apple phones also looking to make the switch. All in all, it looks like the second half of 2012 could be another record breaking year for Apple.