Mobile Marketing Fact Pack From Ad Age
Ad Age has published their 2012 ‘Mobile Marketing Fact Pack‘ which contains a wealth of information on the current mobile marketing industry.
The report includes the following chapters:
Mobile Ad Spending
US mobile ad spending by format and global mobile ad spend by region.
Platform and OEM
Smartphone subscribers by platform, mobile phone OEMs by share of market and network operator share.
Mobile phone and tablet users by country, smartphone user growth and demographic details.
Most visited sites, most used apps, details on how users use their mobile phones and a list of popular activities performed on mobile devices while watching TV.
Mobile Ad Networks
Mobile ad network market share.
Largest US mobile agencies by revenue.
There are some interesting learnings to come out of this report so we recommend giving it a read. Free registration is required to download the report.