Mobile is Key in Driving Black Friday & Cyber Monday Sales
As the Black Friday and Cyber Monday sales approach, retailers everywhere will be looking to capitalise on mobile shoppers as much as possible.
In recent years, businesses have successfully used mobile strategies within their holiday season sales campaigns, but this year the influence of mobile is set to dominate the market.
Chia Chen, New York-based senior vice president and mobile practice lead at Digitas, states:
“Our findings reinforce that mobile is not just another channel, it’s a technology-driven cultural phenomenon that is changing how people are connecting to brands and commerce.”
Chen goes on to say:
“With more consumers shopping on their devices, brands are being provided with more mobile moments to address and create impact – even during a time of turkey, football, and family. As mobile becomes the primary way for more and more people to connect to digital – including commerce – we’ll find that every day is mobile, not just Thursday or Monday.”
The Digitas study found that 28% of smartphone or tablet-owning adults plan to shop the sales on Thanksgiving Day using with their mobile devices. This figure is nearly twice what it was in 2011.
A fantastic example of an online retailer taking advantage of this eBay. They are currently increasing their mobile efforts by promoting mobile-only deals, which begin on Thanksgiving Day afternoon as opposed to Black Friday itself.
Read the full details on Mobile Commerce Daily here.
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