7 Insane Mobile Marketing Statistics from Convince & Convert
Anybody who’s anybody knows that mobile marketing is the future that the key to any business’s success in the coming years will be down to how they adapt and optimise for the ever-changing mobile market. However, if you or your boss are still not convinced, this list of 7 mind-blowing mobile marketing statistics from Convince and Convert should help to end all arguments.
75% of Americans admit to bringing their phone to the bathroom.
People are becoming increasingly attached to their mobiles, so much so that they can’t bear to be apart from them even when visiting the bathroom!
40% of shoppers consult 3 or more channels (often while shopping) before making a purchase.
IN 2002, this same statistic was less than 10%, which is mind-boggling growth in just over 10 years. This type of multi-device behavior has reinforced the importance of maintaining a responsive web design or mobile-optimised website.
4 out of 5 consumers use smartphones to shop.
This one shouldn’t be much of a surprise. Many retailers are now understanding that consumers are using their mobiles to purchase and are encouraging this by offering discounts and vouchers for these users, particularly ones who check in using Yelp or Foursquare.
For the rest of the statistics and more details on these ones, take a look at the original article on Convince and Convert.