Should Your Business Consider a Responsive Web Design?
Responsive web design is the trend of the moment and an enormous number of websites have jumped on the bandwagon and implemented one of these mobile-friendly designs.
But are ecommerce sites in particular reaping the benefits of mobile-friendly designs or are they shying away from these new developments?
Benefits of Responsive Design for Ecommerce Sites
One of the main benefits is obviously that users able to browse and purchase on mobiles and tablets much more easily, meaning more money for the company.
Also, Google has stated that they sometimes prefer responsive design, due to them having less duplicate content issues, so it could help increase your rankings in the organic search results too.
Responsive designs also force companies to think more about their website’s content, which is becoming increasingly important for SEO and inbound marketing in general. Content is often an after-thought once a design has been created, but with responsive design the content is developed at the same time, making it more relevant and useful, which ultimately leads to more sales.
So, are there any downsides?
Why Aren’t Ecommerce Sites Embracing Responsive Web Design?
First of all, implementing a responsive design means redesigning and changing the entire website, which can be costly. Simply adding a mobile-only site to an existing site is usually a much quicker and easier option, particularly for larger businesses who may have hundred and thousands of pages.
It could also be a problem with people higher up the corporate ladder who don’t have as much digital knowledge as the marketers or the sales people on the ground. They may have spent a large sum of money on their current design and don’t believe a new one will provide a good return on investment. These kinds of people can be educated, but it can be a long process.
However, there are a large number of sites who have taken the plunge and redesigned with a mobile-first strategy. Smythson, for example, sell luxury leather handbags and other leather goods and have a beautiful responsive design to showcase their gorgeous products.
Should You Be Considering a Responsive Design?
If you want to ensure that your site always works well for your customers, regardless of whether or not they are using a desktop, laptop, tablet, mobile or even a smartwatch, then you need to start thinking about a responsive design for your site.
It doesn’t have to be expensive either as there are loads of articles and websites around that can teach you how to make your own website. However, you should really think of a responsive design as an investment rather than a cost, as the improvement in usability will eventually pay for itself when your customers find it easier to purchase on your site compared to your competitors!
Do you own an ecommerce site? Are you thinking of implementing a responsive design or have you already? Let us know in the comments!