5 Essential Components for a Successful Ecommerce Site
Most successful business owners will agree that creating a successful ecommerce site isn’t easy. Most people who fail make one big mistake: lack of planning. However, with proper planning, an ecommerce site can be successful. Below are some things that you need to plan into your website, to make it user-friendly and help boost sales.
1. Strong ecommerce platform
Choosing the right ecommerce platform is important, as you must choose one that can adapt to the specific nature of your business. What you need is an ecommerce platform that enables you to scale the website as your business continues to grow. You should also avoid a platform that require custom development for functionalities, and instead opt for one that comes with functionality already built-in. This will not only save you time and money, but is likely to be more effective in the long run.
2. Product feed that can be syndicated
A product feed is basically a list of all your products that can be used to syndicate your products on someone else site. Over the last couple of years, product feeds have helped to generate million dollars in sale and are now a must for all ecommerce stores. The major benefit of the feed is that it provides the opportunity to significantly increase the reach of your site by promoting your product on partners’ sites and potentially attract numerous sales.
3. Promotion & Loyalty program
This is an essential component for an ecommerce site. The site should be capable of automatically creating a variety of sales rules for categories of products, such as altering the price of specific goods based on promotions such as buy one, get one free, etc. Likewise customer loyalty schemes, first-time buyer incentives as well as volume discounts should also be made available by the site. Ultimately, the ecommerce site should be linked to offline customer information systems for it to be able to track points and determine the eligibility of customers that are to be incorporated in the loyalty program.
4. Intuitive Check out
Failure to complete the checkout process intuitively can mess up what would have otherwise been a successful sale. An integrated delivery tracking system will enable the site to communicate with other business systems. This will automatically eliminate duplication of effort and also reduce the risk of mistakes that occur due to human error. The site should be designed to make it easy to store data related to previous orders in order to make checkout faster.
5. Mobile Friendly Version
The number of mobile users that prefer buying goods online has tremendously increased over the past few years. Therefore, it’s highly advisable for you to develop a mobile friendly version of your website so that you can give your mobile users an easy time while shopping.
The success of an ecommerce website lies in it being user-friendly, while also having enough information about products to make customers feel at ease. Provide customers with a convenient shopping experience, and they will keep coming back.
Richard is a regular technology blogger, who specialises in Magento ecommerce development and online marketing. Richard has been blogging for over 4 years and published numerous articles on prominent blogs.