Reasons To Use Responsive Web Design
Search engine optimization is the process of making a website highly visible to search engines so that it ranks high in search engine results pages. Since a well optimized website ranks high in search engine results pages, it can attract more visitors and increase traffic to the website. There are many ways that you can optimize a website using various SEO techniques and strategies.
Among the many factors that can affect SEO is the website design. Web design is applied to your whole website and therefore has a significant impact on SEO. Nowadays, the most popular type of web design is a responsive web design. This type of web design ensures the viewability of your website on various devices and screen sizes. This means that your web design adjusts depending on the device and screen size being used to view your website. Below are some of the reasons why you should consider using a responsive web design for your website.
No need for web and mobile versions.
Since the web design of your website will adjust and change depending on the device being used to view it, you will have no need for a mobile version just to make your website viewable on mobile devices. Your website will only need to have one version that uses responsive web design, making it viewable on any device.
Get Google’s thumbs up.
Google recommends the use of responsive web design and since you are optimizing your website for this search engine, might as well use what is recommended. Google recommends this type of web design because websites that use responsive web design are easier to crawl, index, and organize, since the site only uses a single URL.
More focused SEO campaign.
Having two different versions of your website means that you will have to divide your SEO efforts between the two. However, if you have a responsive web design you can stick to a single version and focus all your SEO efforts into promoting a single website. This also means that you only need to build links to a single website and with a single set of keywords to target.
Easier to update.
Having two or more versions of your website means regularly updating all of them. With a single version of your website, you will find it easier to update because you will only have to do it once.
Jeric is a Filipino guest blogger that is currently working as a copywriter in Optimind Technology Solutions, a digital marketing agency that offers services including SEO, web design and Facebook and mobile app development.