Smartphone Users Will Total 1.75 Billion in 2014
A recent report published by eMarketer expects 4.55 billion people worldwide to own a mobile phone in 2014. Despite mobile adoption slowing, new users in the developing regions of Asia-Pacific and the Middle East and Africa will drive these further increases. According to the report, mobile phone penetration will increase from 61.1% to 69.4% of the global population between now and 2017. This is clearly great news for mobile marketers, particularly those looking to expand into the developing regions of Asia and Africa.
The folks at eMarketer state that nearly 2/5 of all mobile phone users – almost 1/4 of the worldwide population – will use a smartphone in 2014. They also report that smartphone penetration will reach nearly 50% globally.
The full report, “Worldwide Mobile Phone Users: H1 2014 Forecast and Comparative Estimates,” also answers these key questions:
- How many people will use mobile phones, smartphones and mobile phone internet worldwide through 2017?
- What is the forecast for the growth of the mobile phone, smartphone and mobile phone internet audiences?
- What factors are driving mobile phone, smartphone and mobile phone internet adoption?