Even Google is Telling You to ‘Go Mobile’
You may be sick of hearing it by now, but if your business still doesn’t have a mobile optimized website then you need to revise your marketing strategy. Going ‘mobile’ is now one of the best ways to leverage the web for your business, so if your site isn’t accessible on a mobile device you are losing out on a large chunk of traffic and revenue. A large portion of Google’s traffic now comes from mobile and tablet devices and, according to Google’s own forecast, mobile internet use will surpass that of desktop very soon.
As well as losing out on additional traffic, having a site which doesn’t work well on mobile will also cause your site to suffer in Google’s rankings. Factors like page loading speed, redirects and usability will all have an impact on how well your site ranks in Google’s mobile search results.
Recent surveys undertaken by Google surmise that 72% of mobile users say it’s important to them that websites are mobile-friendly, yet 96% have recently visited a site that doesn’t work well on their device.
To help you step into the confusing world of mobile, we’ve listed some sound advice on what not to do when building and launching your mobile website.
This is when pages from your desktop website are redirected incorrectly to pages on the mobile site. For example, redirecting all users from the desktop site to your mobile home page is a big no-no. Users should always be taken to the page that most closely maps the one they landed on
This is when sites present content to desktop users who visit a specific URL but that same URL displays an error page to smartphone users.
These are just two examples, but there are number of things that your webmaster needs to know to avoid annoying your mobile visitors. Most importantly though, it is imperative that you pay attention to the content on your site and make it accessible across as many devices and screen sizes as possible.
Some pointers to remember for a great mobile site:
- Simple is beautiful
- A search bar that is easy to locate
- Pages that work with the minimum of clicking and scrolling
- Faster page loading times
Thankfully, if you have a WordPress or Joomla website, you can download a number of features or plugins that will display your website on mobile devices. However, if you would rather have a separate mobile site, then you will need the help of a professional web development service who can create one from scratch.
Redspark Technologies have a team of experts who have been designing websites for mobile devices. Find out more on how to convert a mobile site into a business gold mine, by contacting us.