Mobile is Key in Driving Black Friday & Cyber Monday Sales

As the Black Friday and Cyber Monday sales approach, retailers everywhere will be looking to capitalise on mobile shoppers as much as possible. In recent years, businesses have successfully used mobile strategies within their holiday season sales campaigns, but this year the influence of mobile is set to dominate the market. Chia...

read more

Mobile Marketing Fact Pack From Ad Age

Ad Age has published their 2012 ‘Mobile Marketing Fact Pack‘ which contains a wealth of information on the current mobile marketing industry. The report includes the following chapters: Mobile Ad Spending US mobile ad spending by format and global mobile ad spend by region. Platform and OEM Smartphone subscribers by...

read more

Mobile Advertising Not Getting Attention It Deserves

A recent post on The Atlantic by Derek Thompson highlights the disparity between how consumers are spending their time and where companies are spending their advertising budgets. The below graph shows that, currently, 10% of consumers’ attention is focused on mobile devices, with print receiving just 7% of attention. In...

read more