Even Google is Telling You to ‘Go Mobile’

Feb 06, 14 Even Google is Telling You to ‘Go Mobile’

Posted by in Mobile Web Design

You may be sick of hearing it by now, but if your business still doesn’t have a mobile optimized website then you need to revise your marketing strategy. Going ‘mobile’ is now one of the best ways to leverage the web for your business, so if your site isn’t accessible on a mobile device you are losing out on a large chunk of...

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Google Updates Mobile Playbook

Oct 14, 12 Google Updates Mobile Playbook

Posted by in Mobile Marketing

We wrote a post introducing Google’s Mobile Playbook back in May, but this week Google have updated the site with some extra content to help businesses with their mobile strategies.   Mobile Creativity The Mobile Creativity section “explains why mobile is unique and powerful from a creative perspective, and shares...

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Responsive Design vs Mobile Site – Google’s Viewpoint

Since the dawn of smartphones, ‘Mobile SEO’ has been debated throughout the industry: Which is best for helping your website to rank well in Google and give the user the best experience possible – A separate mobile site or a responsive design? There are pros and cons to both, and it really depends on the purpose of...

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Get Your Business Ready for Mobile with ‘The Mobile Playbook’ from Google

May 13, 12 Get Your Business Ready for Mobile with ‘The Mobile Playbook’ from Google

Posted by in MCommerce

Google has recently launched what they are calling “The Mobile Playbook” – A book-like mobile site which aims to help businesses who are wondering how to get their brand or products into the mobile market. Subtitled “The Busy Executive’s Guide to Winning with Mobile”, the book was written by Jason...

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Google’s 12 Predictions for Mobile in 2012

Feb 28, 12 Google’s 12 Predictions for Mobile in 2012

Posted by in Statistics

Google has just completed their new “Our Mobile Planet: Global Smartphone Users” research (conducted with Ipsos) in order to gain a deeper insight into how consumers use smartphones. Google’s blog post can be found here and the full “Our Mobile Planet” report can be downloaded here. Some key findings...

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Googlebot-Mobile Now Crawls Sites With Smartphone User-Agent

Dec 17, 11 Googlebot-Mobile Now Crawls Sites With Smartphone User-Agent

Posted by in Mobile Web Design

On December the 15th, Google announced the new smartphone user-agent for Googlebot Mobile. Google state that this addition will help to increase “coverage of smartphone content” and will “provide a better search experience for smartphone users.” Basically, Google can now crawl and identify mobile sites more...

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