Spend Time With a Feature Phone & Change Your Mobile Marketing Outlook

Joshua Malin, chief marketing officer of Ez Texting, recently lost his iPhone due to a combination of shallow pockets and puddle-stretching, but knowing the iPhone 5 was to be released in a matter of days, he decided to wait it out and use a feature phone, or ‘dumb’ phone, in the meantime. What he learnt over the next...

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2 million iPhone 5s Ordered in First 24 Hours

Over 2 million iPhone 5 handsets have been pre-ordered in just 24 hours following its release, Apple has confirmed. This is double the amount of pre-orders made for the previous model, the iPhone 4S. Apple said it was “blown away” by the positive response from consumers. The new phone, which sports a 4-inch screen,...

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Mobile Phone Sales Drop in Q2 as Consumers Wait for iPhone 5

Gartner have reported that global sales of mobile phones have dropped 2.3% in Q2, as consumers eagerly await Apple’s iPhone 5 launch. Read the full press release here. There were 419 million mobiles sold to end users in the second quarter of 2012, which was a 2.3% decline from the same time last year. Anshul Gupta, principal...

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