Mobile Payments: Wallet in the Cloud or Pie in the Sky?

Jan 23, 14 Mobile Payments: Wallet in the Cloud or Pie in the Sky?

Posted by in Featured, MCommerce

Open Mobile Media have released a report on the subject of mobile commerce, detailing how ‘digital wallets’ could help put retailers and banks directly in touch with their customers. The report outlines the benefits of mobile wallets, which include improved customer loyalty and personalised communications. However, it is...

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NFC for Mobile Payments Won’t Catch on Until 2015

NFC technology has come a long way since its inception in 1983 with the RFID patent, but it seems marketers have not yet caught on to its full potential. A recent study by Gartner found that whilst mobile payments are growing and transactions are likely to surpass $171.5 billion this year, NFC transactions are not expected to rise...

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