M for Mobile Release NFC Payments Report

NFC looks set to enable transactions totalling around €87 billion worldwide by 2015 so it’s essential for businesses to know how to position themsleves in order to capitalise on this boom. In order to aid businesses looking to delve into NFC technology, M for Mobile have released their latest NFC Payments Report (2012-13),...

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Marks & Spencer Best Retailer For Multichannel Customer Experience

Oct 01, 12 Marks & Spencer Best Retailer For Multichannel Customer Experience

Posted by in MCommerce, Statistics

eDigitalResearch have published a report which found Marks & Spencer to be the best retailer at offering their customers a multichannel experience across three different channels. The eChannel Retail Benchmark study evaluated 14 retailer brands who have existing mobile websites and apps alongside their desktop sites in order...

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Webcredible’s mCommerce Report 2012

Sep 04, 12 Webcredible’s mCommerce Report 2012

Posted by in MCommerce

Webcredible have released their annual mCommerce report, which you can download directly from here. Mobile experience specialists at Webcredible looked at how consumers interact with their smartphones and tried to understand their natural mobile shopping habits, which helped create a useful starting point for brands who are...

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Mobile Marketing Fact Pack From Ad Age

Ad Age has published their 2012 ‘Mobile Marketing Fact Pack‘ which contains a wealth of information on the current mobile marketing industry. The report includes the following chapters: Mobile Ad Spending US mobile ad spending by format and global mobile ad spend by region. Platform and OEM Smartphone subscribers by...

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