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Posts Tagged "Statistics"
As the Black Friday and Cyber Monday sales approach, retailers everywhere will be looking to capitalise on mobile shoppers as much as possible.
In recent years, businesses have successfully used mobile strategies within their holiday season sales campaigns, but this year the influence of mobile is set to dominate the market.
Chia...
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Data published by Gartner shows that despite a 3% decline in overall mobile phone sales, smartphones saw a 47% increase from the same period last year, with 169.2 million units sold. Smartphones now account for nearly 40% of total mobile phone sales.
Anshul Gupta, principal research analyst at Gartner stated: “After two...
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New research from Flurry Analytics suggests that a whopping 65% of mobile apps are no longer used just three months after being downloaded.
The study looked to analyse the user retention of apps over a 90-day period and some of the discoveries will make difficult reading for app developers:
- On average, apps are used 3.7 times a...
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eDigitalResearch have published a report which found Marks & Spencer to be the best retailer at offering their customers a multichannel experience across three different channels.
The eChannel Retail Benchmark study evaluated 14 retailer brands who have existing mobile websites and apps alongside their desktop sites in order...
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This infographic by BigCommerce discusses whether MCommerce will eventually overtake ECommerce, and some of the stats are very interesting. The infographic mentions QR codes, NFC and mobile wallets, the difference between men and women in terms of mobile purchasing, the most common purchases made on mobiles as well as some...
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In a previous post, we talked about how advertisers are not keeping up with users in terms of focusing their spend on areas other than mobile, despite users spending most of their time on their phones. This trend continues with mobile marketers who are ignoring users’ typical behaviour to the potential detriment of conversion...
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