7 Insane Mobile Marketing Statistics from Convince & Convert

Anybody who’s anybody knows that mobile marketing is the future that the key to any business’s success in the coming years will be down to how they adapt and optimise for the ever-changing mobile market. However, if you or your boss are still not convinced, this list of 7 mind-blowing mobile marketing statistics...

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Mobile is Key in Driving Black Friday & Cyber Monday Sales

As the Black Friday and Cyber Monday sales approach, retailers everywhere will be looking to capitalise on mobile shoppers as much as possible. In recent years, businesses have successfully used mobile strategies within their holiday season sales campaigns, but this year the influence of mobile is set to dominate the market. Chia...

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Smartphone Sales See Q3 Spike

Data published by Gartner shows that despite a 3% decline in overall mobile phone sales, smartphones saw a 47% increase from the same period last year, with 169.2 million units sold. Smartphones now account for nearly 40% of total mobile phone sales. Anshul Gupta, principal research analyst at Gartner stated: “After two...

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65% of Mobile Apps Not Used After 90 Days

New research from Flurry Analytics suggests that a whopping 65% of mobile apps are no longer used just three months after being downloaded. The study looked to analyse the user retention of apps over a 90-day period and some of the discoveries will make difficult reading for app developers: - On average, apps are used 3.7 times a...

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Marks & Spencer Best Retailer For Multichannel Customer Experience

Oct 01, 12 Marks & Spencer Best Retailer For Multichannel Customer Experience

Posted by in MCommerce, Statistics

eDigitalResearch have published a report which found Marks & Spencer to be the best retailer at offering their customers a multichannel experience across three different channels. The eChannel Retail Benchmark study evaluated 14 retailer brands who have existing mobile websites and apps alongside their desktop sites in order...

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Will MCommerce Overtake ECommerce? – Infographic

Aug 07, 12 Will MCommerce Overtake ECommerce? – Infographic

Posted by in Infographics, Statistics

This infographic by BigCommerce discusses whether MCommerce will eventually overtake ECommerce, and some of the stats are very interesting. The infographic mentions QR codes, NFC and mobile wallets, the difference between men and women in terms of mobile purchasing, the most common purchases made on mobiles as well as some...

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